Articles written by VMC
Account Management: VMC leads with a new sales model
Last year, VMC extended its portfolio to reflect the changing market. The result has seen an increase in the recruitment of Account Managers, inspired by specialist products and the greater autonomy the role allows.
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Exporting home success
For companies looking to venture and start up in a new country, the prospect can be a daunting one. How do you manage to achieve that winning formula that you have created in your home country? It is possible to translate the success that you have worked hard to establish into new global territories, with minimal infrastructure, where a presence is required, in order to grow and develop your business. The key to getting it right and ensuring success is to partner with a company who will do the work for you and make the transition a smooth one. When a Pharmaceutical or Healthcare company wants to enter the UK market or any other country they do not always want the responsibility and financial pressure of setting up a new country office and building an infrastructure of personnel to carry out the necessary functions. That is why it is imperative to form a strong working partnership with a company that can perform all the essential functions on their behalf. When doing this you want to know you are in safe hands and have the confidence in your partner organisation that they will be able to take responsibility for all aspects of the start up.
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The special ones
Combining specialist products with specialist expertise, Basilea Pharmaceutica and VMC are hoping to build something extra special in the UK.Together they provide the latest example of how Account Management is emerging as the best approach to selling in the UK market.
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Partnership for success
Eighteen months after the successful launch of its product to prevent hospital-acquired infections, Enturia Ltd is expanding its team. Its partnership with VMC goes from strength to strength.
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Exciting times ahead in 2008
The last 12 – 18 months have seen some of the most radical changes to the pharmaceutical sales model, especially within primary care. This has resulted from the way in which healthcare services are now delivered to the patient – forcing pharmaceutical companies to re-evaluate how they communicate with their customers.
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Key skills for sales managers
The last few years have brought universal changes to the NHS that have led to new models of health delivery being implemented across the UK.
